A logo is not simply a picture; it is the image of the brand and its ideals. A good logo can define the company because it can inform the audience about its values, its mission, and the unique selling proposition within a single glance. A logo design process is a creative, strategic, and artistic process which then results in the creation of a mark associated with the brand itself. If a logo is done right, it is easy to remember, adaptable and has no age limit; these are qualities that help in leaving an impression to a customer.
Art of Logo Design: Creating Your Brand’s Identity