Today, Search Engine Marketing (SEM) has become a cornerstone in any internet marketing campaign even for small businesses. Rather than employing a scattershot approach like placing an ad in the local newspaper, SEM wisely focuses on specific potential clients who are currently in the market for purchasing goods or services. Businesses can use paid ads to dominate the search engine results pages (SERP) so that their name is prominent where everyone can see it.
Maximizing Online Visibility with Search Engine Marketing